SEARCH ENGINE OPTIMIZATION PACKAGES (SEO)

According to comScore's search engine statistics, Americans performed more than 10 billion (yes a 'b') searches in just the month of November 2007. If any of them were trying to find your service or product, could they?

If you want to increase the number of visitors to your website it is crucial that you have a top search engine "ranking". That is, you show up on the first page of a search result. Just registering your website with the search engines will not get you a top search engine ranking. You must implement strategies referred to as search engine optimization or SEO! more . . .

Having a "search engine friendly" website involves two components:

1. Great content on your website (what visitors see and read), and;

2. Having the necessary software code "behind" the website - that is, the technical code your Webmaster creates when he or she builds your website. The code is where search engines look for certain names, keywords (or phrases), tags and titles which, along with your content, will determine how your site gets ranked.

Visitors to your website don't see this special code, but search engine programs (called spiders or web crawlers) look at it.

Here's where things get complicated. The various search engines don't all review the code and content the same way. For example, keywords and phrases (that searchers may use to find information or products) specifically named in the code, used to be very important. The prevailing thought now is that these keywords must be used in the copy but, as to being imbedded in the code, may only be important to some search engines, but not to the most widely used tools like Google.

As you can tell, employing an SEO strategy is not simple. It is, in fact, a moving target and definitely falls in the category of "don't try this at home".

There are four steps to employing SEO and dramatically increasing your chances of a prospect finding you through search engines. You can't skip a step, but you can do these in succession as your time and budget allows. Each step you implement improves your odds exponentially for attracting more visitors to your website. More visitors' means more business!

Here are the steps . . . click  'more' above to read details about SEO or on each of the steps below to find out what each step provides . . . then click here to get started:

YES -- I want to take advantage of your package price of $950 to optimize my website.

Website Name Submission Service

Submit your website name to the top 100 Search Engines. No point in optimizing your website if the search engines don't know your website exists! more . . .

This is the first step. Search engines are smart, clever and sophisticated. Although they may "find you" through links from another site, that won't help you much. You have to let them know you exist. Simply put, if you don't register, you won't be found by any of the billions of searches being performed each month.

Key Word/Phrase Discovery Service

Establish 20 key words or phrases that describe your website so internet users can find your site when they are looking for your product or service. more . . .

What do you do if you're looking for some information, a product or service on the Internet? You go to Google, Yahoo or one of the 100+ websites where you can type in a word or phrase and have a "search engine" find websites that may have what you're looking for. These keywords, which can be individual words or, more likely, phrases are critical to people finding you. They should be put in the code discussed previously, even if some search engines don't look at them in the code. Keywords and phrases absolutely have to be used in the content. Not only used properly and in the right context but cannot be overused either. That takes us to step three, Copywriting Services.

Copywriting Services

Content is King. That's the catch phrase of SEO experts these days. You must have relevant content that incorporates key words and phrases likely to be used by people looking for your product or service. The words you use and how you put those words together will determine your success with search engines. more . . .

Because common words or phrases may be applicable to thousands, even millions of websites (try typing in "buy a house" and see how many "hits" you get), search engines rank websites. It's not first come first serve or some other arbitrary process. They have software programs that look at each website and analyze it for relevant content. They look for use of key words and phrases and for coherent, useful content.  Only the search engine programmers know for sure how they do it but the experts know that content matters . . . a lot.  Poorly written content or copy that tries to "fool" search engines will be ranked very low, at best, and maybe even deleted from their rankings altogether. NOTE: the package price includes a Home page plus two other pages, 250 words per page. Additional pages can be added at special discounted rates. Call or send inquiry for custom quote.

Integrate Into Your Website

Effective SEO requires that your content - the copy your visitors read - must be integrated with the coding behind the scenes. Tags, titles, descriptions and keywords must be incorporated into the code. more . . .

As we discussed earlier, search engine ranking programs look at both the content and the "code" or programming of your website (written by the person who built your website - i.e. a Webmaster or web developer). The code can influence your ranking in many ways. How links to other websites or pages within your site are titled, for example. Also, the tags in the code used to reference pictures, video, animation or flash graphics can help or hinder your ranking. If you have ventured out into the "do it yourself" world of website building (and now want to move past the inevitable restrictions and limitations); -or you're just getting started and don't have a Webmaster, let us help you get the right technical solution. At The Write Touch Inc. we work with Web Masters who understand how to build SEO code and can customize your website the way you want it. They'll integrate our copy into their code and give you the best chance of being found by the search engines. Remember, the key to effective SEO is to make sure your Webmaster and Copywriter work together.

• Contact TWTI if you want real communication, not just a bunch of words.